Nigerian musician, Yemi Alade has been appointed become a new United Nations Development Programme (UNDP) goodwill ambassador.
The appointment was made by UNDP Administrator, Achim Steiner on October 1, 2020, Nigeria’s 60th Independence Day anniversary.
In her new role, Yemi Alade will bring attention to the disproportionate impact of the health and socio-economic crisis on the most vulnerable people who are usually women in developing nations.
Sequel to the Yemi Alade being appointed as the new UNDP goodwill Ambassador, she said, “Women are among the 4 billion people who are trying to survive COVID-19 without any form of social protection. I want to lend my voice to these women and other vulnerable people who make up half of the world that’s struggling to make ends meet. They don’t have the luxury of working from home and are putting their health at risk just to put food on the table.”
“But as we address poverty and inequality in our COVID-19 recovery plans, we can’t put climate change on the back burner,” she continued. “Climate change and poverty go hand-in-hand, and neither is gender-neutral. Women in developing countries, such as my homeland Nigeria, are disproportionately affected by both.”
She has released four albums and in 2019, she became the first female African Afro-pop artist to amass over 100 million YouTube views.
The appointment comes as another big win for the Nigerian music industry as Alade aims to use her voice and platform to shed more light the crisis of COVID-19 which are often higher on women in developing nations of the world.